Play Video 0:00 /1:41 ![](< data:image/svg+xml,%3csvg viewBox='0 0 14 14' version='1.1' xmlns:xlink='http://www.w3.org/1999/xlink' xmlns='http://www.w3.org/2000/svg'%3e %3cdesc%3eCreated with Lunacy%3c/desc%3e %3cpath d='M8.34343 0.471381C8.34343 0.754209 8.53199 0.942761 8.81481 0.942761L12.3973 0.942761L7.91919 5.42088C7.73064 5.60943 7.73064 5.89226 7.91919 6.08081C8.10774 6.26936 8.39057 6.26936 8.57912 6.08081L13.0572 1.60269L13.0572 5.18518C13.0572 5.46801 13.2458 5.65657 13.5286 5.65657C13.8114 5.65657 14 5.46801 14 5.18518L14 0.471381C14 0.188552 13.8114 0 13.5286 0L8.81481 0C8.53199 0 8.34343 0.188552 8.34343 0.471381C8.34343 0.754209 8.53199 0.942761 8.81481 0.942761L12.3973 0.942761L7.91919 5.42088C7.73064 5.60943 7.73064 5.89226 7.91919 6.08081C8.10774 6.26936 8.39057 6.26936 8.57912 6.08081L13.0572 1.60269L13.0572 5.18518C13.0572 5.46801 13.2458 5.65657 13.5286 5.65657C13.8114 5.65657 14 5.46801 14 5.18518L14 0.471381C14 0.188552 13.8114 0 13.5286 0L8.81481 0C8.53199 0 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viewBox='0 0 19 14' version='1.1' xmlns:xlink='http://www.w3.org/1999/xlink' xmlns='http://www.w3.org/2000/svg'%3e %3cdesc%3eCreated with Lunacy%3c/desc%3e %3cg id='mute'%3e %3cpath d='M1.50744 0.757533C1.36162 0.568179 1.21566 0.378761 1.02117 0.227235L0.875346 0.113644C0.680828 -0.0378815 0.389078 -0.0378815 0.194559 0.113644C6.84731e-05 0.265149 6.84731e-05 0.492438 0.194559 0.643942L0.34038 0.757533C0.486337 0.871231 0.583569 0.984822 0.680828 1.13633L0.729417 1.17426C1.65337 2.27271 1.45885 3.25756 0.145889 4.35603C-0.0486296 4.50753 -0.0486296 4.73482 0.145889 4.88632C0.243148 4.96209 0.34038 5 0.486337 5C0.632157 5 0.729417 4.96209 0.826648 4.88632C2.43138 3.52268 2.67446 2.1212 1.50744 0.757533Z' transform='translate\(13.41176 4\)' id='Path' fill='%23FFFFFF' stroke='none' /%3e %3cpath d='M1.67473 0.487896C1.53133 0.32527 1.38795 0.203266 1.24446 0.121953C1.0532 -0.0406509 0.766327 -0.0406509 0.575064 0.121953C0.383828 0.284579 0.383828 0.528495 0.575064 0.691122L0.909815 0.975729C1.14883 1.26027 1.43572 1.50421 1.67473 1.82944C3.4916 4.14667 2.67747 6.45997 0.143427 8.69591C-0.0478091 8.85853 -0.0478091 9.10245 0.143427 9.26505C0.239059 9.34637 0.334691 9.38708 0.478179 9.38708C0.621559 9.38708 0.717191 9.34637 0.812822 9.26505C3.63373 6.78522 4.49575 4.02476 2.48759 1.42289C2.20072 1.05704 1.91383 0.772412 1.67473 0.487896Z' transform='translate\(14.52941 2\)' id='Path' fill='%23FFFFFF' stroke='none' /%3e %3cpath d='M9.41898 0.0965707C8.8931 -0.106724 8.22371 0.0152805 7.69783 0.421732L4.06404 3.06428L2.34277 3.06428C1.05189 3.06428 0 3.99928 0 5.05628L0 9.04031C0 10.1786 1.05189 11.0323 2.34277 11.0323L3.82503 11.0323L7.69783 13.6342C8.08022 13.8781 8.5106 14 8.8931 14C9.08434 14 9.32335 13.9594 9.46684 13.8781C9.99275 13.6748 10.2796 13.187 10.2796 12.5365L10.2796 1.47873C10.2796 0.828275 9.99275 0.299796 9.41898 0.0965707ZM9.32335 12.5772C9.32335 12.9024 9.22775 13.1057 9.03648 13.187C8.84522 13.2683 8.55835 13.187 8.27148 13.0244L4.15967 10.2599L2.34277 10.2599C1.57778 10.2599 0.956263 9.73146 0.956263 9.081L0.956263 5.09691C0.956263 4.44642 1.57778 3.91797 2.34277 3.91797L4.39868 3.91797L8.27148 1.11288C8.55835 0.909565 8.79747 0.828275 8.98873 0.909565C9.17997 0.990878 9.32335 1.23482 9.32335 1.56005L9.32335 12.5772Z' id='Fill-3' fill='%23FFFFFF' stroke='none' /%3e %3c/g%3e %3c/svg%3e>) 新华社银川9月22日电（记者黄南希、吕泽）中午12点半，宁夏吴忠市利通区，杜优素羊杂碎店外仍然排着长队。纯白色建筑搭配球形就餐区，走进来才发现，这不像传统羊杂碎店：金色曲面墙、镜面天花板、巨型花装置、满墙的盖碗茶具，这里更像一座现代艺术馆。 “羊杂碎是吴忠的老味道，但老味道也可以有新表达。”杜优素羊杂碎黄河路店经理杨蓉对记者说。 宁夏吴忠杜优素餐厅。新华社记者 刘海 摄 后厨里，厨师们守着熬制羊油辣子的大锅。“火候差一分则香气不足，过一分则焦苦失味。”厨师一边搅拌一边告诉记者，羊油辣子是杜优素羊杂碎的“灵魂”，几代人守的就是这口不变的味道。 但守住老味道，不等于守着老样子。杨蓉说：“近年来，杜优素主动求变：一楼设置开放式厨房，食客可直观看到师傅切羊杂、调汤的全过程，二楼玻璃穹顶下，数百种盖碗陈列成墙，店内还售卖八宝茶、油香、馓子等地方特产。从一碗羊杂碎扩展到虾饺、荞面油圈等多元餐点，一顿早茶的时间从‘喝完就走’拉长到整个早晨甚至下午。” 本地消费者马先生说：“杜优素是吴忠早茶文化代表性餐厅，店内装修非常有艺术感，早茶种类多，价格也比较亲民。” 杜优素餐厅早茶品种繁多。新华社记者 刘海 摄 杜优素的“出圈”，是吴忠早茶产业活力的一个缩影。吴忠自古便是水旱码头，商业要道，长期的商贸往来和文化交流，孕育了融合多元的吴忠早茶文化。2021年7月，吴忠市被中国烹饪协会授予“早茶文化地标城市”荣誉称号。 吴忠市的早茶店从2000年的几十家发展到2026年的812家，年营业收入达18亿元，直接从业人员达2万多人，涌现出一批早茶品牌，“吴忠早茶”已成为新的城市名片和文化符号。早茶从市井烟火成长为特色产业标杆，已成为稳就业、保民生、扩内需的重要载体。 一碗羊杂碎，一端连着炭火燎炙、手工清洗的老手艺，一端连着艺术化空间、多元消费的新场景。当传统美食从“卖产品”转向“卖体验”，从“老字号”变身“新场景”，消费活力便在一碗热气腾腾的烟火气中自然迸发。